Welcome to LinkedIn for Financial Advisors
Module 1 - Optimize Your LinkedIn Profile
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Introduction to Profile Optimization - (0:54)
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Optimize your LinkedIn Profile - The Basics - (14:23)
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Optimize your LinkedIn Profile - Advanced Techniques - (10:24)
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How to Set Up Your LinkedIn Company Page - (8:56)
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Next Steps for Profile Optimization - (0:29)
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Downloadable Resources - Profile Optimization
Module 2 - Find Your Prospects on LinkedIn
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Introduction to Finding Target Prospects - (0:38)
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How to Use LinkedIn Advanced Search to Find Prospects - (7:30)
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How to Use LinkedIn Boolean Search to Find Prospects - (5:24)
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How to Set Up Saved Prospect Searches and Get Email Alerts - (3:52)
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Next Steps to Finding Your Prospects on LinkedIn - (0:31)
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Downloadable Resources - Mastering Prospect Searches
Module 3 - Connect with Prospects on LinkedIn
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Introduction to Connecting with Prospects on LinkedIn - (0:37)
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How to Connect with Your Prospects - (8:53)
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How to Connect using the LinkedIn Mobile App - (2:42)
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Connection Messages: Do's & Don'ts - (8:14)
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Next Steps to Connecting with Your Prospects on LinkedIn - (0:27)
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Downloadable Resources - Connecting with Prospects
Module 4 - Engage with Connections
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Introduction to Engaging with Your Connections - (0:46)
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How to Build Rapport with Your Connections - (8:45)
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Content Strategy & Effective Advisor Examples - (5:32)
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Content Creation & Measurement - (5:06)
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Next Steps to Engaging with Your Connections - (0:27)
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Downloadable Resources - Engage with Connections
Module 5 - Take Conversations Offline with Private Messaging
Module 6 - Sales Strategy & Implementation
Recap Course & Next Steps
